Have you ever been into a shop which never changes its window display, the shelves always seem to have the same stock, the colour scheme is always the same and there is simply nothing new to tempt you?
Well that is the mistake many website owners make. They simply forget that their website is a shop window, a store in cyberspace for all to see. It would be good to give your site visitors something new to look at every once in a while. After all, the more varied your offers in terms of products or services, the more chance you have of keeping visitors at your site. If there is nothing new to look at, they will simply move on to another site and your opportunity for converting that person from an interested party to a customer is lost.
If you have a new price list, a brand new product line, a new service or news for your customers which they must hear about immediately, then put all the information on your website and notify them by email. Fast, simple, efficient and effective.
Such changes and amendments to your site do not have to be drastic to be effective, but small changes and additions every few months can have a considerable effect on your regular visitors. It shows them you are current, up to date and serious about your web business.
MJS IT Services Ltd can advise you on the types of updates you should consider and when to effect them.