Why Should I Put My Company On The Web?
Quite simply, because promoting and advertising your business on the Web is by far the most cost effective way to reach thousands of people everyday, 24 hours a day.
There will be no need for expensive mail shots and surplus supplies of out-of-date brochures will be a thing of the past when you have your own website. You can even take orders and have money transmitted to your bank while you are asleep!
Increase your Business
Your presence on the Internet is all about increasing your business opportunities. Here are the benefits that your own Web site will bring:
Establish Your Presence
Approximately 150 million people worldwide have access to the Internet. No matter what your business, you cannot ignore 150 million people. In addition, indications are that within 5 years, that number could be half a billion! To be a part of this global community and show that you are interested in serving them, you need to be on the Internet for them. You can guarantee all your competitors will.
Sell Your Products
Before people decide to become customers, they want to know about you, what your company does and what services you can provide for them. This you can do easily and inexpensively on the Internet. It is like having your company's brochure, product information, price lists, and all your advertising on potentially thousands of people's computer screens every day. Instead of looking through your brochure or seeing one of your ads, they can find everything they need to know from your own website. Just think of the opportunities to convert large volumes of enquiries into customers!
Passing out your business card is a part of every good meeting. Every businessperson can tell more than one story of how a chance meeting turned into the big deal. Well, what if you could pass out your business card to thousands of potential clients and partners, saying, "This is what we do. If you are ever in need of our services, this is how you can reach us." You can, 24 hours a day, inexpensively and simply, on the Internet. All you have to do is to let people know your website address.
Serve Your Customers
Making business information available is one of the most important ways to serve your customers. However, if your emphasis is on customer service, you will find even more ways your web site can help them. We can design your site so that everything your client needs is available right down to the order form and on-line payment system. You can take orders and collect money even while you are asleep! All this can be achieved, simply and quickly, on the Internet.
Create a 24-Hour Service
Your website will serve your clients, customers and business partners 24 hours a day, seven days a week. You will not have to pay overtime either! It can customise information to match needs and collect important information that will put you ahead of the competition, even before they get into the office.
Answer Frequently Asked Questions
The person that answers the telephones in your company can tell you, their time is usually spent answering the same questions repeatedly. These are the questions customers and potential customers want to have answered before they deal with you. Include these on your Website and you will remove another barrier to doing business with you and free up so much time otherwise spent on the telephone.
Make Changes of Information Available Immediately
Sometimes, information changes before it gets off the press, leaving you with a pile of expensive, worthless brochures. Your website changes with your needs. No paper, no ink, no printer's bill. No printed brochure can match the flexibility you will enjoy with your website.
Gather Valuable Feedback from your Customers
You pass out your brochures, your catalogues and your booklets. However, they do not seem to work. Low sales, few calls, few leads. What went wrong? Wrong colours, wrong price and wrong market? Keep testing, the marketing books say, and you will eventually find out what went wrong. That is great if you have deep pockets, but who is paying the bills? You are. You do not have the time or the money to wait for the answer. With your Website, you can ask for feedback and get it instantaneously at no extra cost. An instant email response can be built into your Website and can get the answer while it's fresh in your customers mind, without the cost and lack of response of business reply mail.
Reach Specialised Markets
Whether you sell flowers, cars, confectionery, hardware, musical instruments, or professional services, there is room for every company, no matter what you offer, to display its services on the Internet. You may think that the Internet is not as powerful as people say. Think again. With the soon-to-be half billion and growing users of the Internet, even the most obscure products and services will be represented in large numbers. It is very straightforward for anybody to search for your company's product or services on the web.
Since it is a very simple process to search the web for a product or service, people interested in your type of business will easily be able to find your website.
Serve your Local Market
Your own Website gives you the power to serve the world. But what about your immediate neighbourhood? No matter where you are located, there are probably enough local customers with Internet access to make it essential for you to be on the Internet. We know of a milkman and a gardener that all take orders through the Internet! No matter where you are, you should be there, on the Internet serving your community and doing good business too.